This email was sent to my email list on October 27, 2022.
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Hey!
I hope you’re doing fantastic!
In this email, I wanted to share some wisdom with you. In August, I celebrated my one year blog anniversary, and WOW have I learned a lot over this past year!
In the past year, there were a lot of things that I thought would be right that were straight up wrong. But, these lessons taught me so much, and I’m glad I figured them out the “hard way” because it has helped me to really have a different perspective on online business.
Times I have been wrong
Here are a few examples of times I have guessed wrong about my business:
Freebies
For example, when I first started creating freebies for my email list, I began with three: Pinterest Keyword Goldmine, Pinterest SEO Checklist, and 155 Idea Pin Ideas. I was convinced the Pinterest Keyword Goldmine (my free ebook on finding Pinterest keywords that are easier to see results with) would be my most popular freebie by far.
NOPE — my Pinterest SEO Checklist has nearly DOUBLE the conversion rate than Pinterest Keyword Goldmine.
Had I just stuck to Pinterest Keyword Goldmine thinking it would obviously perform the best, I’d be missing out on 1,000+ signups from my Pinterest SEO Checklist. So, it’s safe to say, I’m GLAD I experimented, and I’m glad I was wrong because this taught me a lot.
Etsy
Another example of this would be with a side-hustle Etsy shop I created (which, shout-out to Suzi Whitford’s Printables By Number Course — following this course helped me earn back about half of what I paid for the course in just a little over a month!).
Digital Products
When creating the digital products for my shop, I had two main types. Let’s call them Type A and Type B. I was very confident that Type B would be more popular than Type A.
Again, I was SO wrong — all of my sales were from Type A products.
If I had only focused on Type B products thinking those would do much better, I’d be missing out on all of this revenue.
This is the same with my own digital products for LMM. My Seasonal Pinterest Calendar and Planner has BY FAR been the most popular product, which I didn’t expect!
I’m sure there are many, many more examples of surprise results I’ve seen, but what I really want you to take away from this email is that experimenting is a GOOD thing and you won’t always predict the results.
BUT, data from the results is so VALUABLE. And it can really help to form your content strategy.
If I see that Type A products are gaining more traction from Type B products, it might be a good idea to create more Type A products.
Applying this to your business
Of course, you can apply this in so many areas of online business. Since I love Pinterest, I can absolutely say that you can use this with Pinterest marketing. Pin design is a great example of this. Test out different types/designs of pins, see what works best, and create more of it!
(And, if you saw my last email, you’ll know that pin design sometimes doesn’t matter as much as we think. For some reason, ugly pins often do great!)
Beyond Pinterest, I’d encourage you to think about this in other aspects of your business. Email, blogging, products, social media, etc. — there are so many different ways you can experiment.
This is my challenge to you: try new things, even if you don’t know what the outcome will be. You may be surprised!
Talk to you soon,
Leah
