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Pinterest can be a great place for content creators, retailers, advertisers, and more.
Due to the large user base, there is so much potential success on Pinterest.
The question is: How do you get your pins in front of thousands of pinners?
One of the most crucial things is to find good keywords. You want to find profitable keywords that users actually search for but that you still have a chance to rank for.
How do you do that?
Luckily, there are multiple Pinterest keyword tools that can help you with this.
This post will share multiple different Pinterest tools that will guide your keyword research!
Let’s dive in.
Please note: Pinterest is always changing, and while I try my best to update my posts, not all information may be up to date. If you’re looking too see the most updated tips, strategies, and information, check out this resource page.
Why are Pinterest keywords important?
Finding good Pinterest keywords is the basis of a good Pinterest strategy.
Since Pinterest is a search engine, Pinterest uses keywords to understand what your content is about and to distribute it to interested users and rank it for relevant search queries.
Pinterest keywords are used for Pinterest SEO, which is the process of optimizing your Pinterest content with keywords for Pinterest to understand.
However, the keywords you use matter!
Some keywords are easier to rank for than others, so you want to find keywords that can be the most profitable for you.
Why is it good to use a Pinterest keyword tool?
There are a few reasons why it can be good to use a Pinterest keyword tool:
- Keyword tools give you a better idea of what users are actually searching and are interested in.
- They help you to figure out what keywords you can rank for (and which ones would be hard to rank for).
- They can help you create a Pinterest strategy and a content plan.
Ranking on Pinterest is one of the main ways that content can be found, and with over two billion text-based and guided searches carried out on Pinterest every month, it’s important to target keywords that you can actually rank for and see results with!
Related: How To Rank On Pinterest (8 Tips)
The best Pinterest keyword tools for keyword research
Here are some of the best tools for Pinterest keyword research:
- Pinterest’s built-in tools
- Pin Inspector
Now, let’s do a complete breakdown of each!
1. Pinterest’s built-in tools
Did you know that Pinterest has multiple built-in tools to help you find great keywords?
It’s true! I outline over 8 ways to find keywords right on Pinterest in my in-depth Pinterest keyword research guide.
Some of these tools include:
- Pinterest search
- Pinterest categories
- “More like this” feed
- Pinterest ads keyword research tool
- New boards
- Pinterest Trends
- Pinterest Predicts
Out of this list, some of my favorite ways to find keywords on Pinterest are with the Pinterest search bar, Pinterest Trends, and the Pinterest ads keyword research tool.
To find keywords using Pinterest search, type a word into the Pinterest search bar and look at the guided suggestions that appear beneath it.
The great thing about this method is that the autofilled words are based on keywords that users actually search. So, you know that pinners are interested in them!
Pinterest Trends is another great tool where you can compare the popularity of up to four keywords and find other trending topics!
While you can’t go as specific with this keyword method, this is a great way to see what general topics are popular on Pinterest (and when).
This can be useful when planning your Pinterest strategy, because knowing when to pin your Pinterest content can be important!
The Pinterest ads keyword tool can also be helpful. This tool is especially unique because you can see the estimated number of monthly searches that different keywords get.
Again, I go through a complete tutorial on how to use this Pinterest keyword method, along with many others, in this post.
2. Pin Inspector
Pin Inspector is a new, innovative, and one-of-a-kind Pinterest tool that has revolutionized Pinterest keyword research!
Out of all of the keyword tools in this post, this one is the most in-depth. Seriously, it’s crazy how much it can do!
While I haven’t had the chance to test it out myself yet (although I am very much looking forward to it in the future), many Pinterest marketers and Pinterest “experts” can attest to how incredible this tool is.
So, what is Pin Inspector? And what does it do?
This video by Anastasia Blogger does an incredible job outlining and reviewing some of the amazing features that Pin Inspector has, and it showcases some of its most unique and useful features!
(If you’re looking to learn more about Pinterest, blogging, or affiliate marketing, I highly recommend checking out the rest of Anastasia’s videos on her YouTube channel.)
As this video shows, there are so many incredible things that you can do with Pin Inspector!
Some of the things that Pin Inspector can show you include:
- Pinterest keyword search volumes
- Keyword competition
- Latest Pinterest trends
- 45+ data points on Pinterest pins
- 14+ data points for every Pinterest board
- Top performing ads in your Pinterest feed
- Top pins in Pinterest boards
- Exactly how many monthly views specific pinners get
- Your competitors’ top performing content
- AND MORE!
If you’re interested in purchasing or learning more about Pin Inspector and the incredible numerous it can do, be sure to check it out here!
KeySearch is a free Pinterest keyword tool where you can see a variety of keywords and their search volumes!
To use this tool, all you have to do is go to KeySearch and type in a broad keyword, such as “Skincare,” and hit “Search.”
After you hit “Search,” you will see a column of keywords appear and their corresponding search volume!
A high search volume usually means that there is a high interest for the keyword.
So, this too can be helpful in creating a Pinterest strategy.
Please note: Results with this Pinterest keyword tool may not be 100% accurate. At the very least, it should give you some more keyword and Pinterest content ideas.
Related: How To See Pinterest Keyword Search Volumes (4 Methods)
What type of keywords should you look for?
Now that you’ve found a keyword research tool, what types of keywords should you search for?
The answer isn’t that simple.
However, if your goal is to rank on Pinterest, I highly suggest looking for and targeting long-tail keywords.
Long-tail keywords are specific keywords that stem from a broader popular keyword.
For example, the keyword “healthy breakfast ideas for kids” could be a long-tail keyword that stems from “breakfast ideas,” a broader keyword.
The reason that I suggest using long-tail keywords is because usually less pinners create pins to target these more specific keywords, meaning that there is less competition to rank.
I even list this as one of my top tips to ranking on Pinterest.
I have a complete guide to long-tail keywords that goes very in-depth on what long-tail keywords are and how to find them, which you can find here.
I also talk about long-tail keywords in my free e-book, Pinterest Keyword Goldmine, which details how to find the best Pinterest keywords to scale your blog or business on Pinterest.
How to use Pinterest keywords
How do you use Pinterest keywords? And where do you put them?
Once you have created your content, now it’s time to let Pinterest know exactly what your content is about.
You do this through Pinterest SEO (search engine optimization).
Just like Google, Bing, and Yahoo, Pinterest is a search engine, just a digital one!
In order for Pinterest to show your pins to other pinners that may be interested in them, you need to tell Pinterest what your pin is about so that Pinterest will distribute and rank your content where it is relevant.
To do this, you need to include your keywords on your pins.
There are multiple places on pins where you can put Pinterest keywords, such as…
Plus, there are many more places that you can put your Pinterest keywords as well!
This in-depth Pinterest SEO checklist will show you 29 places to include keywords to optimize your Pinterest account.
Pinterest SEO is a key part in getting your content seen on Pinterest, so you definitely don’t want to skip over it!
I hope that this post has introduced you to some new tools that will help with your Pinterest keyword research.
Do you know any other Pinterest keyword research tools or have any Pinterest keyword tips? Let me know in the comments below!
I’d love to hear what your favorite keyword research method was in the comments!
If you want more valuable Pinterest information so you can skyrocket your success, read more on my blog or join my email list (I provide some of my MOST VALUABLE INFORMATION to my email list!)
I hope to see you around again soon. Thanks for reading!
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